Southern Voice misses launch, aims for April 14

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imageThe launch of Southern Voice under its new owners missed its well-publicized debut on Wednesday and is being pushed back a week over concerns about producing a “quality publication.”

Gaydar Magazine LLC, which picked up the assets of the former Southern Voice and David Magazine during a bankruptcy hearing in February, had announced an April 7 return for Southern Voice. Even that date was a delay from the March 24 or March 31 publication date Matt Neumann, Gaydar’s co-owner, targeted after his company closed on the sale of the SoVo and David assets.

But in a press release issued Thursday, the company says SoVo is scheduled to hit the streets on April 14.

“We are looking forward to serving the community once again and are working hard to produce a quality publication,” Neumann says in the prepared statement. “The public response has been amazing and many people are awaiting our return.”

The statement calls SoVo’s planned April 7 launch date “tentative,” but the date was promoted with full-page advertisements in David magazine announcing the return of “The Original Voice.” As of Thursday morning, the SoVo website included the same promotional materials citing an April 7 arrival.

(UPDATE: We originally included the ad when we published this story on Thursday. But Gaydar has since asked us to remove it from our site, which we did. If you want to see it, go to SoVo’s website; it’s still there as of Friday morning.)

The statement was released by Tom Dempsey, a former LGBT activist in Atlanta who relocated to Florida several years ago. He recently returned to Atlanta and now serves as SoVo’s associate editor.

Gaydar successfully rebranded its namesake nightlife publication as David and launched it on March 10 with a 64-page issue. The publication has since grown to 80 pages.

Gaydar picked up the assets of David and SoVo for $9,000 as the names and assets of former Window Media publications were auctioned off in bankruptcy court. Gaydar’s bid topped one from GA Voice, a company created by former Southern Voice and David employees after Window’s closing.

Neumann closed the purchase March 1 as the company also worked to settle a $40,000 lawsuit from a Marietta publisher who says Gaydar owes it for publications printed last October and November.

Last month, Gaydar slapped the GA Voice with a cease and desist letter alleging that the new company was wrongly using the SoVo name. The GA Voice responded by shutting down a website called SaveSoVo that linked to their own site and explaining that an error by a contractor led to a SoVo distribution box being used as a drop spot for the GA Voice.

The April 14 launch of Gaydar’s SoVo means the new publication will hit the streets two days before the newest issue of the GA Voice, which is published bi-weekly. It debuted on March 19, the same day Gaydar delivered its cease and desist letter.


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