Nike: ‘We Ain’t Right’

Add this share

image

Some gay bloggers (and activists) huffed and puffed and Nike backed down. A portion of its Hypderdunk campaign is no more.

On Friday, the company dropped three print and billboard pieces of the campaign, a move coming just days after intense criticism and charges of homophobia surfaced on several gay blogs. The six new spots from Wieden & Kennedy include variations on two basketball players with one getting a face full of crotch as the other jumps past him. Taglines include “Say Hello,” “That Ain’t Right,” “Now You Know,” “Isn’t That Cute, “Punks Jump Up” and “Fly.”

Nike’s three-paragraph statement on the PR mess includes this:

However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.

Also, Wieden & Kennedy — which defended the ads earlier this week in a post titled “Hypersensitive Y’all?” – pulled three of the ads from its web site later in the week. Gone are “That Ain’t Right,” “Isn’t That Cute and “Punks Jump Up.” Overreaching scored a slam-dunk this week.

THE LATEST

Project Q Atlanta goes on hiatus after 14 years

On Sept. 1, 2008, Project Q Atlanta promised a hyper-local “queer media diet” for Atlanta. The site set out to bring LGBTQ news, in-depth...

Photos catch Purple Dress Run invading Midtown

After three years of pandemic-inflicted limitations, Atlanta’s gay rugby squad let loose on one of its most popular events. The Atlanta Bucks Purple Dress...

Ooo Bearracuda: Photos from Bear Pride’s Main Event

The seventh annual Atlanta Bear Pride hit the ground running on Friday with packed houses at Woofs, Heretic and Future. Turned out, they hadn’t...

Atlanta Bear Pride set to go hard and long all weekend

That low, growing growl you hear is a nation of gay bears headed for Atlanta Bear Pride this weekend. By the time they arrive,...

PHOTOS: Armorettes bring back Easter Drag Race magic

Gay Atlanta’s queens of do-good drag brought the sunshine to a cloudy afternoon on Saturday when Heretic hosted the triumphant return of Armorettes Easter...
17,446FansLike
7,001FollowersFollow
7,682FollowersFollow

PHOTO GALLERIES