Is anyone watching the WNBA?

Add this share

The numbers are in for the WNBA season and while they are up year over year, they aren’t all that impressive.

The WNBA concluded its 12th regular season with increases in attendance — including a record-setting 46 sellouts — a 19% increase in TV ratings, and new records for WNBA.com traffic. In addition, the league formed new marketing partnerships with several leading companies including McDonald’s, Kia Motors and Pitney Bowes.

The Atlanta Dream ended its inaugural season with a slim three wins, but still managed to draw strong crowds and even host a few sellouts. Fan interest seemed to stay strong throughout the season.

But overall, while the league’s numbers were up for the regular season, they are quite small. Even more so when compared to the NBA. The didn’t go unnoticed by Cyd Zeigler, a co-founder of Outsports.

The League is touting an increase in ticket sales and TV viewership this season, which is nice. But then I looked at the numbers. The average rating of a WNBA game this season was 0.32 on ABC and ESPN2. That is shockingly low. Embarrassingly low. The number of average viewers? Up to 413,000. Last season, ESPN averaged over 1.4 million views for its NBA games, and ABC’s lowest average rating was a couple years ago with a 2.2. Who’s responsible for these much lower ratings?

Zeigler goes on to question who’s role it is to build viewership for the league.

I was in a conversation a couple months ago about this. Whose responsibility is it to build the WNBA’s viewership? Do ESPN and the sports pages of newspapers have a responsibility to promote women’s basketball? Is it up to the fans to support the league as hardcore as possible? Is it up to the League?

THE LATEST

Project Q Atlanta goes on hiatus after 14 years

On Sept. 1, 2008, Project Q Atlanta promised a hyper-local “queer media diet” for Atlanta. The site set out to bring LGBTQ news, in-depth...

Photos catch Purple Dress Run invading Midtown

After three years of pandemic-inflicted limitations, Atlanta’s gay rugby squad let loose on one of its most popular events. The Atlanta Bucks Purple Dress...

Ooo Bearracuda: Photos from Bear Pride’s Main Event

The seventh annual Atlanta Bear Pride hit the ground running on Friday with packed houses at Woofs, Heretic and Future. Turned out, they hadn’t...

Atlanta Bear Pride set to go hard and long all weekend

That low, growing growl you hear is a nation of gay bears headed for Atlanta Bear Pride this weekend. By the time they arrive,...

PHOTOS: Armorettes bring back Easter Drag Race magic

Gay Atlanta’s queens of do-good drag brought the sunshine to a cloudy afternoon on Saturday when Heretic hosted the triumphant return of Armorettes Easter...
17,446FansLike
7,001FollowersFollow
7,682FollowersFollow

PHOTO GALLERIES