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The boys at Atlanta-based JockBoyLocker.com are looking for a few good jocks.

The company this week launched its inaugural “JockBoy of the Year” contest, seeking contestants to submit a photo of them doing something sporty. Playing sports, dressing in sports gear or showing off your swimwear or underwear. Well, the last one isn’t so tightly tied to sports, but who’s going to quibble with photos of hotties in their best undies?

You’ve got until April 30 to submit your entry for “JockBoy.” Grand prize is $1,000 worth of underwear, swimwear and JockBoy Bucks, second place brings $500 in products and third place means $250 in wearable goods.

On May 1, the public gets to see the contestants and vote on their favorite. Democracy in action – we like that.

One of the Jock Boy founders, Troy Meyers, recently gave us his five tips on mistakes to avoid at the gym.

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