It’s no surprise that gay men and lesbians turn to blogs and social media outlets in higher numbers than straight folks. We always seem to be on the cutting edge, whether it’s inhabiting and renovating that sketchy neighborhood no one wants to claim, fashion or grassroots activism.
Consider this: A recent Harris Interactive survey shows that 34 percent of gay and lesbian adults read news and current issues on blogs (compared to 22 percent of heterosexual adults), 55 percent are members of Facebook (compared to 45 percent of heterosexual adults), nearly a quarter use LinkedIn (compared to 13 percent of heterosexual adults) and one in five use Twitter (compared to 12 percent for the straights).
With that in mind, the Atlanta Gay & Lesbian Chamber of Commerce tackled social media last week during its WOW Wednesday event. A panel of people well versed in social media offered tips on how companies can target their LGBT customers and how LGBT business owners can successfully employ social media in their ventures.
The panel included Pamela Adams, regional guru for Constant Contact; Allison Alavi, a member of Deloitte’s Human Capital practice; Sherean Malekzadeh Allen, president of New Thought Marketing; Jay Croft, who manages internal content and publications for Cox Enterprises; and Matt Hennie, founder of Project Q Atlanta.
Up next for the chamber: 4th Friday Networking on June 26.
View the Project Q Atlanta photo album from the June 10 event.
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