FindFred invades Pride to introduce m4m site

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It’s no secret – nor surprise – that the Atlanta Pride Festival provides plenty of opportunities for scoring a little flesh fix or finding “the one” for something a little more long-term. was hoping for just that.

The m4m match-making site invaded the two-day event to spread the word about how it’s breaking new ground in terms of its design, usability and member connection. There they were in the park with a shirtless stud and a drag queen as part of their team passing out free premium memberships and tattoos.

imageThe site is the latest entrant into m4m match-making, but in two months it boasts more than 75,000 members with thousands coming from metro Atlanta. But FindFred wants to build on the usual hook-up approach by offering expanded search tools that can help find that guy you’ve been waiting for your whole life. The site is designed to foster friendships through cutting-edge technology that makes online dating fun.

“Gay dating is fun on our website,” says FindFred’s Rajesh Lahoti. “Many other sites are focused on ads, pop ups and selling their own services. Members shouldn’t have to deal with that–FindFred is a ‘client-first’ company.”

Take it from Midtown Atlanta’s Mark Harrison, a member of FindFred. He says FindFred allows him to find a match on a more intimate level than ever before.

“FindFred is really simple to use,” Harrison says. “I log-on and get to profiles right away. And there are so many Atlanta men online already. All my friends are buzzing about it. I really like the charity component. We need companies fighting for us right now. This site will be around for a long time.”

Basic membership is free on and includes email and search.

“Chemistry happens live,” Lahoti says. “FindFred is designed to help you get that first date. Join the revolution. You never know who you’re going to find.”

But the site also has a charitable side. Some 10 percent of revenue is earmarked for charities, including AIDS organizations, equality and advocacy groups and gay performing arts groups. FindFred members are able to nominate organizations they think need the support. The creators behind have donated more than $1 million to LGBT causes throughout the past two decades.

“Our philosophy is that companies catering to the LGBT community need to give back to the LGBT community,” Lahoti says.


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