Fenuxe shrinks reach, scrubs circulation figures

Add this share

Fenuxe, the gay Atlanta glossy being sued over allegations that it fluffs circulation numbers and overcharges advertisers, has lowered its readership claims and dropped any mention of how many copies it publishes from promotional materials.

The revised media kit cuts the magazine's “reach” by nearly 40 percent, dropping it from 84,500 used in a media kit earlier this year to 50,000 in its refreshed one. Gone from the media kit provided to Project Q Atlanta this week is a promise that “we print 25,500 copies every other week.”

A media kit distributed earlier this year shows this:

Now it shows this:

The magazine's circulation, and the advertising rates based on it, is at the heart of a lawsuit filed against Fenuxe by Pride Medical. The gay-owned business filed suit on Friday. Tyler Calkins (photo), the magazine's editor and publisher, has declined to discuss the lawsuit.

On another page of the media kit, this:

FENUXE is published bi-weekly with an average print run of 25,500 with weekly distribution. All prices are for a full two week run.

Was replaced with this:

FENUXE is published bi-weekly.

The magazine also requires advertisers to sign a contract full of legalese. Now, that document includes a new clause:

Though the magazine scrubbed its circulation numbers from the latest version of its media kit, and reworked its readership, one set of numbers didn't change: Its ad rates.

UPDATE | Fenuxe's digital editor and attorney, Dwayne Kinney, said Wednesday that the magazine removed its circulation claims and revised its readership numbers prior to the lawsuit being filed on Nov. 8. He said he didn't have a “direct date” of when the changes were made, nor did he offer proof, but “believes” it was done even before the magazine received a request from Pride Medical to produce circulation documents that the magazine refused to provide. That request for information, and Fenuxe's refusal to produce it, was a precursor to the lawsuit.


Project Q Atlanta goes on hiatus after 14 years

On Sept. 1, 2008, Project Q Atlanta promised a hyper-local “queer media diet” for Atlanta. The site set out to bring LGBTQ news, in-depth...

Photos catch Purple Dress Run invading Midtown

After three years of pandemic-inflicted limitations, Atlanta’s gay rugby squad let loose on one of its most popular events. The Atlanta Bucks Purple Dress...

Ooo Bearracuda: Photos from Bear Pride’s Main Event

The seventh annual Atlanta Bear Pride hit the ground running on Friday with packed houses at Woofs, Heretic and Future. Turned out, they hadn’t...

Atlanta Bear Pride set to go hard and long all weekend

That low, growing growl you hear is a nation of gay bears headed for Atlanta Bear Pride this weekend. By the time they arrive,...

PHOTOS: Armorettes bring back Easter Drag Race magic

Gay Atlanta’s queens of do-good drag brought the sunshine to a cloudy afternoon on Saturday when Heretic hosted the triumphant return of Armorettes Easter...