Dream casting wide net with marketing

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dream_logo_small.jpgMarketing the Atlanta Dream, the WNBA’s newest franchise, is taking a shotgun approach. Not wanting to leave any potential market untapped, the club is reaching out to anyone who will listen and might plunk down money for tickets.

The Dream’s sales team, as I’ve written about here and in my Southern Voice sports column, wants gay and lesbian fans, too, part of a strategy to reach a large coalition of consumer groups, as the Atlanta Business Chronicle reports.

Karla Kreitner, the owner of Kardon Events, said the Dream needs to actively pursue the lesbian community, something she said the WNBA has been reluctant to do.

“The lesbian community is going to be a big following,” said Kreitner, who is a meeting planner. “At the Final Four, the number of lesbians that are there is incredible. I have some friends who have gone to every Final Four the last seven or eight years.”

That’s something Beth Schapiro, a lesbian political strategist, echoed last year when the Dream was still being pursued by civic boosters. And when team owner Ron Terwilliger was awarded a franchise last October, he said the club will reach out to the “obvious lesbian component” in its fan base.

It’s refreshing that a professional sports franchise in Atlanta understands the importance of reaching out to its gay and lesbian fans.


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