Dream casting wide net with marketing

Add this share

dream_logo_small.jpgMarketing the Atlanta Dream, the WNBA’s newest franchise, is taking a shotgun approach. Not wanting to leave any potential market untapped, the club is reaching out to anyone who will listen and might plunk down money for tickets.

The Dream’s sales team, as I’ve written about here and in my Southern Voice sports column, wants gay and lesbian fans, too, part of a strategy to reach a large coalition of consumer groups, as the Atlanta Business Chronicle reports.

Karla Kreitner, the owner of Kardon Events, said the Dream needs to actively pursue the lesbian community, something she said the WNBA has been reluctant to do.

“The lesbian community is going to be a big following,” said Kreitner, who is a meeting planner. “At the Final Four, the number of lesbians that are there is incredible. I have some friends who have gone to every Final Four the last seven or eight years.”

That’s something Beth Schapiro, a lesbian political strategist, echoed last year when the Dream was still being pursued by civic boosters. And when team owner Ron Terwilliger was awarded a franchise last October, he said the club will reach out to the “obvious lesbian component” in its fan base.

It’s refreshing that a professional sports franchise in Atlanta understands the importance of reaching out to its gay and lesbian fans.

THE LATEST

Project Q Atlanta goes on hiatus after 14 years

On Sept. 1, 2008, Project Q Atlanta promised a hyper-local “queer media diet” for Atlanta. The site set out to bring LGBTQ news, in-depth...

Photos catch Purple Dress Run invading Midtown

After three years of pandemic-inflicted limitations, Atlanta’s gay rugby squad let loose on one of its most popular events. The Atlanta Bucks Purple Dress...

Ooo Bearracuda: Photos from Bear Pride’s Main Event

The seventh annual Atlanta Bear Pride hit the ground running on Friday with packed houses at Woofs, Heretic and Future. Turned out, they hadn’t...

Atlanta Bear Pride set to go hard and long all weekend

That low, growing growl you hear is a nation of gay bears headed for Atlanta Bear Pride this weekend. By the time they arrive,...

PHOTOS: Armorettes bring back Easter Drag Race magic

Gay Atlanta’s queens of do-good drag brought the sunshine to a cloudy afternoon on Saturday when Heretic hosted the triumphant return of Armorettes Easter...
17,446FansLike
7,001FollowersFollow
7,682FollowersFollow

PHOTO GALLERIES