Deion Sanders goes prime time – again

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It never gets tiring to watch Deion Sanders.

First, it was his outlandish – yet successful – effort to play two professional sports at the same time, dominating the Atlanta sports scene as a Falcon and a Brave. Then onto a career as a commentator on the NFL Network. And now, just as muscled and in shape as ever, he’s taking on reality TV.

“Deion and Pilar: Prime Time Love” premieres tonight on Oxygen. Gay TV junkies might already know that as the channel Oprah helped launch in 2000. Now, the network is trying to snatch their piece of the reality TV show pie. Bobby and Whitney this isn’t. The Atlanta Journal-Constitution had this take on the series opener:

In the first episode of “Prime Time,” the Sanderses good-naturedly argue over housework. Deion also frets about his older daughter Deiondra’s first date, cradling a baseball bat when he meets the scared teen boy at the door.

Despite the TV spotlight, “I’m really a very, very private person. Deion is, too,” Pilar said. But “a lot of our stuff gets exposed anyway,” she said. “Why not go for the full gamut?”

The hyper-masculine Sanders – isn’t that part of his gay appeal? – has no qualms about his life being exposed on Oxygen, which goes after a decidedly less testostorone-fueled viewership. Besides, Sanders says he gets his “guy-fix” on the NFL Network:

He has no complex about being on Oxygen. “My guy friends understand the tactic,” he said. “I’m on the NFL Network, which is mostly for men. Oxygen is mostly for women. Together, you have a great team.”

Reality TV succeeds on drama and flesh. Or at least that’s why I watch it. Sanders certainly knows how to provide plenty of both.


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