Chick-fil-A thrives, gives finger to gay haters

Add this share

All that huffing and puffing and protesting about Chick-fil-A’s fruitcake dilemma, Muppets hating ways and anti-gay donations has amounted to … a bump in business for the Atlanta-based restaurant chain. Chew, swallow and digest that, LGBT protesters.

But it’s not like the results of a new report from research specialist Sandelman & Associates should be a surprise. Last year, the chicken chain enjoyed an 11 percent jump in sales.

This time around, even a summer of fever-pitch activism over President Dan Cathy’s comments chastising LGBT gay marriage advocates didn’t dent the company.

So much for “bad” PR. Consumer use of the chain was up 2.2% in the third quarter compared with the same period in 2011, says the Sandelman survey of more than 30,000 fast-food consumers conducted in markets where Chick-fil-A is located. Market share was up 0.6%, and total ad awareness was up a hefty 6.5%.

Put another way, Chick-fil-A may not be unflappable but it is unstoppable. So says PR people who are experts in this sort of thing, according to USA Today.

Chick-fil-A, too, seems unstoppable. “There was a lot of talk that this would hurt Chick-fil-A, but it actually helped the brand,” says Jeff Davis, president of Sandelman. During the third quarter, Chick-fil-A broadened its regular customer base in 28 of 35 media markets, he says.

Chick-fil-A, in a perfect position to crow over its chicken success, declined to comment.


Project Q Atlanta goes on hiatus after 14 years

On Sept. 1, 2008, Project Q Atlanta promised a hyper-local “queer media diet” for Atlanta. The site set out to bring LGBTQ news, in-depth...

Photos catch Purple Dress Run invading Midtown

After three years of pandemic-inflicted limitations, Atlanta’s gay rugby squad let loose on one of its most popular events. The Atlanta Bucks Purple Dress...

Ooo Bearracuda: Photos from Bear Pride’s Main Event

The seventh annual Atlanta Bear Pride hit the ground running on Friday with packed houses at Woofs, Heretic and Future. Turned out, they hadn’t...

Atlanta Bear Pride set to go hard and long all weekend

That low, growing growl you hear is a nation of gay bears headed for Atlanta Bear Pride this weekend. By the time they arrive,...

PHOTOS: Armorettes bring back Easter Drag Race magic

Gay Atlanta’s queens of do-good drag brought the sunshine to a cloudy afternoon on Saturday when Heretic hosted the triumphant return of Armorettes Easter...