Sure, Chick-fil-A has donated millions to anti-gay groups over the last few years. But to really gauge the company’s feelings, check out a promotion one of its Atlanta restaurants has run for five years. No fruitcakes allowed there. During the holidays, this Chick-fil-A franchise on Peachtree Industrial promotes its catering with a circular that proclaims, “Only A Fruitcake Wouldn’t Love Our Party Trays!” Ouch. “Fruitcake” is an oldie but a goodie when it comes to gay slurs. The flyer came to light last week when it was tweeted to Towleroad. Since then, the company responded with a statement that, like most of its musings since the anti-gay flap boiled over this summer, blamed you for not understanding that the company isn’t disparaging the gays. You know, because their track record is so good on that point.
"This is an advertisement that a locally owned and operated restaurant has been using for the past five years to promote Chick-fil-A's catering options during the holidays," Steve Robinson, the company's executive vice president and chief marketing officer, said in a statement to The Advocate Tuesday afternoon. "It was simply a play on words referring to the traditional holiday food, and the restaurant had no intention of offending anyone whatsoever. We regret the flier may have been taken out of context."