Chick-fil-A, the tasty yet not-so-gay-friendly Atlanta-based restaurant chain, thinks it has the remedy to what ails the Braves – a 40-foot mechanical bovine hoisted atop the Ted.
The 15,000-pound, tomahawk-chopping creation will sit between the Coca-Cola bottle that shoots fireworks after home runs and the out-of-town scoreboard. The 13-year-old advertising campaign surrounding the Chick-fil-A cows urges people to “Eat Mor Chikin.”
“People have a fondness for the cows,” said Robin Ogle, Atlanta area marketing director for the chain. “Anytime we can make a cow bigger and funnier, people love it. They respond to it.”
The chain, closed on Sundays, says the cow will chop seven days a week. It debuts on June 20.
The Braves are in a downward spiral with a disabled list that keeps growing, road wins that won’t happen and a bullpen that would have trouble beaning even this mechanical cow. Can the cow cure the Braves?