Braves need to ‘eat mor chikin’

Add this share

Can it get any worse for the Atlanta Braves? Well, yeah.

Chick-fil-A, the tasty yet not-so-gay-friendly Atlanta-based restaurant chain, thinks it has the remedy to what ails the Braves – a 40-foot mechanical bovine hoisted atop the Ted.

The 15,000-pound, tomahawk-chopping creation will sit between the Coca-Cola bottle that shoots fireworks after home runs and the out-of-town scoreboard. The 13-year-old advertising campaign surrounding the Chick-fil-A cows urges people to “Eat Mor Chikin.”

“People have a fondness for the cows,” said Robin Ogle, Atlanta area marketing director for the chain. “Anytime we can make a cow bigger and funnier, people love it. They respond to it.”

The chain, closed on Sundays, says the cow will chop seven days a week. It debuts on June 20.

The Braves are in a downward spiral with a disabled list that keeps growing, road wins that won’t happen and a bullpen that would have trouble beaning even this mechanical cow. Can the cow cure the Braves?

Photo: Kern Studios

THE LATEST

Project Q Atlanta goes on hiatus after 14 years

On Sept. 1, 2008, Project Q Atlanta promised a hyper-local “queer media diet” for Atlanta. The site set out to bring LGBTQ news, in-depth...

Photos catch Purple Dress Run invading Midtown

After three years of pandemic-inflicted limitations, Atlanta’s gay rugby squad let loose on one of its most popular events. The Atlanta Bucks Purple Dress...

Ooo Bearracuda: Photos from Bear Pride’s Main Event

The seventh annual Atlanta Bear Pride hit the ground running on Friday with packed houses at Woofs, Heretic and Future. Turned out, they hadn’t...

Atlanta Bear Pride set to go hard and long all weekend

That low, growing growl you hear is a nation of gay bears headed for Atlanta Bear Pride this weekend. By the time they arrive,...

PHOTOS: Armorettes bring back Easter Drag Race magic

Gay Atlanta’s queens of do-good drag brought the sunshine to a cloudy afternoon on Saturday when Heretic hosted the triumphant return of Armorettes Easter...
17,446FansLike
7,001FollowersFollow
7,682FollowersFollow

PHOTO GALLERIES