Brandon Rudat is way too sexy for Waco, Texas. But that's where the gay news anchor is headed next. To motivate bankers and business people as he looks to reinvent himself after getting dropped by CBS Atlanta.

So much for the hopes of gay men across Atlanta that Rudat would embrace his hunk in trunks side and go with fashion. Or graffiti art. Instead, he's joining forces with motivational speaker and author Brian Townley for a three-stop September gig in Texas.

"You've got to have belief in yourself and if you find that fire and that passion inside of you, you can accomplish anything," Rudat says in the promotional video above that's sprinkled with outtakes from his three-year gig as a co-host on "Better Mornings Atlanta."

And something about chiseling down to your core characteristics. The hunky news guy knows of chiseled abs.

"As long as you love what you do, have passion for what you do, you will always find success," Rudat says.

Get ready, Texas. Hre come those eyebrows?