Jocks from the athletic teams of Georgia Tech worked the runway on Tuesday, showing off the school’s new uniforms and a fat $20 million contract with Atlanta-based Russell Athletic. Who said there’s not money in college athletics?
The deal is for 10 years and could be worth more than $20 million. The previous contract was for five years and $3 million. In addition, Tech will serve as a laboratory for new styles, designs and materials for Russell.
But this new deal goes way beyond apparel. It is in step with the exploding value of apparel sponsorships in college athletics, such as the new 10-year, $46 million deal between UConn and Nike.
Image matters more now, and selling stuff with a logo spreads the word.
The Atlanta Journal-Constitution coverage includes a photo gallery of the new unis.
The annual Britney Bash went down on Saturday at Atlanta Eagle, and a popular local non-profit got a boost to their bottom line because of it. READ MORE »
Dunwoody is one vote away from adopting a sweeping LGBTQ-inclusive nondiscrimination ordinance that would fine violators up to $1,000. READ MORE »
WNBA small forward Angel McCoughtry has had a wild ride the last few years — coming out, taking a season off, breaking off her engagement and tearing her ACL. READ MORE »
An extended staycation over the long weekend is just what the doctor ordered. The LGBTQ-ATL turns out the holigay for folks not leaving town in the Gay Exodus. READ MORE »
The LGBTQ and allied players of the National Flag Football League of Atlanta capped off a record-breaking spring season with a couple of high-energy championship games. READ MORE »