Gay Atlanta restauranteur Mitchell Anderson is expanding the MetroFresh footprint by bringing the popular eatery to a Midtown high rise.
Construction is underway on MetroFresh Uptown at the One Midtown Plaza high rise (top rendering), which is a block north of the High Museum on Peachtree Street. The new location will open in June to serve up the soups, salads, sandwiches and “Mitchili” that have made the restaurant thrive since opening its original spot in Midtown Promenade off Monroe Drive in 2005.
Anderson was enjoying a less hectic schedule after a MetroFresh location in Atlanta Botanical Garden closed in 2013, so he wasn't looking to expand. But then Lincoln Properties approached him in spring 2018 about opening in One Midtown Plaza.
“I guess when an opportunity like this comes along, and there doesn't seem to be enough reasons to say no, you have to step up,” Anderson told Project Q Atlanta. “I loved the idea of bringing our brand to the other side of the park. We deliver to the office buildings on Peachtree and West Peachtree almost every day, so it made sense to take this opportunity and open there.”
MetroFresh Uptown will be 1,900 square feet, with most of its seating in the common area of the building and the plaza. It will offer much of what the Midtown Promenade location does, with a couple of changes.
Breakfast will include an expanded coffee program. Lunch will include soups and salads, plus a larger sandwich menu than they’ve offered before. And lunch will be pre-prepared.
“So aside from waiting for the person in front of you to order, there will be no waiting to receive your food,” Anderson said.
MetroFresh Uptown will also offer made-to-order small plates and a full bar on weekdays from 4 p.m. to 7 p.m.
“We’re hoping to create a fun after work watering hole where one can unwind after a long day, meet up with friends from other offices, or just relax before getting into traffic,” Anderson said.
MetroFresh Uptown will also feature regular programming both inside and on the plaza.
“I envision a harpist, a classical guitarist or jazz combo in the lobby, or a singer-songwriter on the plaza,” Anderson said. “It’s meant to be simple, easy and fun.”
The contractor is scheduled to finish the space by June 7, and Anderson is shooting for a June 17 opening. A grand opening party will follow in mid-summer.
“I love the building, the plaza and the chance to bring our ‘neighborhood’ feel to an office building environment where we'll see the same people every day,” Anderson said.
(h/t What Now Atlanta)
Rendering courtesy of Mitchell Anderson