READ MORE | News hunk Brandon Rudat says buh-bye, Atlanta

CBS Atlanta dropped booty shaking, Emmy winning gay news hunk Brandon Rudat on Thursday and quickly worked to scrub his presence from the "Better Mornings" show he co-anchored for three years.

"Management at CBS decided not to renew my contract. They told me after the show yesterday and that was my last day. Thank you for watching," Rudat told Project Q on Friday.

"I want to say how much I appreciate the love and support that I have received from this amazing community. From the moment I came here I was welcomed with open arms. I have been blessed to spend my spare time fighting for equal rights, marriage equality, but also helping to stop childhood bullying especially so our young teens can come out and be proud of who they are. My faith has never been stronger. I love every fabric of this community. But, anyone who knows me knows that I don't throw myself a pity party. I am going to continue creating art, continue to be involved in my charities, and I will keep you updated on what happens next. Stay tuned," he added.

Rudat has developed quite a gay following since landing on Atlanta airwaves in 2010 as co-host of "Better Mornings Atlanta" from a gig in Los Angeles. He's showed some skin at gay charity fundraisers, teased us and promoted his graffiti art. While Rudat served as a fashion plate for the show and dived head first into its zany antics, he also knew how to do hard news: He won an Emmy in 2007, received an Emmy nod earlier this year and was the reporter who got an "I was wrong" admission from Mayor Kasim Reed on gay marriage.

CBS Atlanta management said "Better Mornings" was changing its focus, but didn't offer details, according to the Atlanta Journal-Constitution.

Trey Fabacher, general manager, said they were going a different direction in the mornings but didn't have an immediate successor to Rudat.

The station's morning show has made progress over the years gaining viewers but still usually lags behind the other three morning shows on WXIA, WAGA and WSB.

Fans took to social media to lament Rudat's sudden departure.

Rudat thanked them late Thursday.

I just want to say thank you for all the love and support today. I'm so grateful to be surrounded by such wonderful people. My faith has never been stronger. It's a new journey and tomorrow is a new day. Much love to those who faithfully tuned in