Target, no longer facing gay consumers and their protest signs in Atlanta, wants to play gay wedding planner and provide some corporate inclusivity. So take that, Chick-fil-A.

The company – who embraced its gay customers before lobbying against them – is once again opening its arms and throwing open its doors to LGBT consumers. First, the gay Pride shirts earlier this summer. Then the same-sex greeting cards. Now, gay ads promoting a same-sex wedding registry.

Target couldn’t be more different than Atlanta-based Chick-fil-A.

The gay love from the Minneapolis-based Target has even trickled down to Atlanta. The store in the Edgewood Retail District, the site of a gay protest in 2010, stocks the American Greetings cards created “for two special women” and “two special men” in its section with other wedding cards (photo). Marriage may be illegal in Georgia, but same-sex couples abound and Target wants a piece of that. Don’t expect Chick-fil-A to cater.

The display at the Edgewood store is more matter of fact than over the top, more inclusive than particularly special. Just the way it ought to be.