The anti-gay haters of the American Family Association trolled Atlanta Pride and Kellogg's, shaming the company and knocking Tony the Tiger for supporting last month's festival.
“Guess who was a huge sponsor of the Atlanta Gay Pride march and festival last month? They even put an ad in the 'Pride Guide,'” the AFA said in a Facebook post on Friday.
That generated hundreds of comments and has been shared more than 1,000 times. The comments, not surprisingly, ranged from conservatives shaming the company to supporters applauding it for supporting Atlanta Pride.
Michael Nowicki posted this on Friday:
Kellogg's went from GREAT to FABULOUS!!! Big kisses to Kellogg's.
And got this in response from Samuel Pierce, Jr.
The greatness is now appealing to Satan now since he haa them in their hands.
The AFA post also activated other anti-gay trolls, including coverage from CNS News. They offered this clunky, angry post: Tony the Tiger Say, “Wear Your Stripes With Pride,” Gay Pride That Is.
Kellogg’s was a sponsor of the Atlanta Gay Pride March and festival last month. Apparently, Tony the Tiger wants to make sure you and your kids “wear your stripes with pride,” gay pride that is.
All of this anti-gay outrage over a half-page ad in Atlanta Pride's annual Pride Guide. Kellogg's is among scores of big corporate names that advertised in the publication, including Delta Air Lines, Coca-Cola, Smirnoff, Bud Light and Chevrolet.
The ad (above) takes a straight-forward approach to its gayness:
At Kellogg, we're an evolving culture that respects and accepts employees' sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged.
The company also received a perfect 100 from HRC's Corporate Equality Index for its treatment of LGBT employees, issues and customers, which it touts in the ad. The trolls had trouble with that, too.
Atlanta Pride says the AFA and its trolls are “spreading misinformation” about Kellogg and Pride.
“I wish I could say that I am surprised that the American Family Association is spreading misinformation to create their own version of the truth, but that is not the case,” Atlanta Pride Executive Director Buck Cooke says. “The ad placed by Kellogg's affirms the company's commitment to treat all of their employees equally without regard to their sexual orientation, gender identity, or gender expression. Nowhere in the ad does Kellogg's assert that patrons and their children become gay or celebrate gay pride, as the AFA asserts in their post.”
Cooke also thanks Kellogg's and Pride's other corporate partners for supporting the festival and LGBT equality.
“We are proud to have Kellogg's advertise in our Official Atlanta Pride Guide and participate in our festival as a market vendor. We are thankful such a large, popular company for standing up for LGBTQ equality. It is interesting that AFA singled out Kellogg's when there are so many national brands advertising in our publication and participating in our events, like Coca-Cola, Delta, Wells Fargo, Motrin, PNC Bank, Chevrolet, Hyatt, MINI, and others,” Cooke adds.
Kellogg's also fired back at AFA. Mark King, the company's global head of diversity, tells the Huffington Post that Kellogg is proud of its “policies, benefits and culture.”
“Kellogg is firmly committed to diversity and inclusion and puts a tremendous amount of effort toward ensuring equality through our policies, benefits and culture. We are honored to have been named a Top 50 company for Diversity by DiversityInc, and for achieving a perfect score on the Human Rights Campaign’s Corporate Equality Index.”
The AFA is no stranger to trolling gay Atlanta. It launched a boycott of Atlanta-based Home Depot over its gay-friendly policies and donations and then dropped it last year when it flopped.
Just wait until Tony the Tiger walks hand-in-hand with Atlanta Pride's furries.