If no one is paying attention to your boycott of Atlanta-based Home Depot, can you claim success when you suspend it three years later? For the anti-gay wingnuts at the American Family Association, the answer is yes. For everyone else, no.
So don’t be alarmed, gay home fix it queens. Home Depot still loves you, even if the company gets a C when it comes to LGBT inclusion in its policies. They’ll still be dishing out the cash to LGBT efforts, regardless of what the AFA claims.
And claim they do. The Mississippi-based AFA is calling off its boycott of Home Depot, arguing that some 750,000 people signed on to their efforts and helped stop the company bleed rainbow cash.
When AFA called for a boycott of Home Depot three years ago because of its support of homosexual activist groups, I knew we were taking on a huge task. After all, Home Depot is a huge company. But I knew we had a lot of friends who would stand with us.
Now, I'm glad to report to you that we are suspending the boycott of Home Depot. After monitoring the company for several months, AFA is satisfied the company has withdrawn its major financial contributions to gay activist groups and events.
I truly believe this is a direct result of your willingness to become involved. In fact, more than 750,000 people signed the Boycott Home Depot Pledge.
Although Home Depot has made changes, we will continue to monitor their behavior. We suspect Home Depot will publicly deny having made changes, but their actions speak louder than words.
Your AFA will continue to challenge major U.S. companies to remain neutral in the culture wars rather than to use their resources to promote anti-family issues.
But really, what’s changed? During the boycott, Home Depot marched in the Pride parade and hosted a booth in the festival marketplace. The company has scored well, through not perfectly, on a ranking of LGBT-friendly policies, helped fund a renovation of Atlanta’s gay Rush Center, and its non-profit arm awarded $25,000 to Jerusalem House, a non-profit that provides housing to people with HIV.
And yeah, the company thumbed its nose at the AFA’s boycott, too.
“We haven’t made any changes to our policies for inclusion and respect of all people, regardless of their sexual orientation,” spokesman Stephen Holmes told The Atlanta Journal-Constitution. “We have not directed our associates to discontinue participation in Pride or other community events, and have no intention of doing so.”
So there’s the AFA, taking a victory lap with no victory. Oh those wingnuts!