The strippers of Swinging Richards sexed up the Atlanta Pride parade on Sunday, playing cowboys in little more than hats and well-placed bandanas. 

It was a fresh take on their hunky float, which last year had them dressed as firefighters playing with their sexy hoses. It was just as steamy in 2014 and 2013, too.

With its float, Swinging Richards lassoed second place among small businesses in the parade. They win, place or show almost every year.